Job Description

Join REEDS Jewelers today!

Located in the heart of Hampton Roads, Greenbrier Mall is a well-established shopping destination surrounded by a vibrant and growing community. With its blend of national retailers, regional favorites, and high foot traffic, Greenbrier offers an exciting opportunity to join a thriving market and build lasting client relationships in a dynamic retail environment.

As one of the largest family-owned jewelers in the country, REEDS honors our values and legacy while remaining forward-thinking and growth-oriented. We are currently seeking a motivated and client-focused Assistant Store Manager to help lead this team. This individual will play a critical role in shaping the client experience, driving sales, building a high-performing team, and upholding REEDS’ longstanding reputation for excellence.

Join a company where your potential is limitless. With stores in 13 states and a legacy of nearly 80 years, REEDS offers unmatched opportunities for growth, advancement, and career mobility—whether you're building your future locally or ready to take your talent nationwide.

Position Overview

We are seeking a results-driven, people-oriented Assistant Store Manager to support the Store Manager in leading a luxury retail team. This role plays a key part in driving sales performance, mentoring talent, and ensuring exceptional customer experiences while consistently delivering operational excellence.

The ideal candidate will be a passionate leader who thrives on the sales floor, leads by example, and upholds the values that define REEDS.

Our Core Values

• Integrity – We act with honesty and ethics in every interaction.
• Performance Excellence – We relentlessly pursue success and growth.
• Stewardship – We take pride in the trust placed in us by our customers and team.
• Professionalism – We lead ourselves and others with accountability and class.
• Entrepreneurial Spirit – We bring creativity and bold thinking to all we do.
• Team Orientation – We collaborate, support one another, and celebrate shared success.
• Passion – We love what we do, and it shows in every experience we create.

Key Responsibilities

Sales Leadership

• Support the Store Manager in achieving and exceeding sales goals and KPIs.
• Lead by example on the sales floor, delivering personalized client experiences and contributing to store success.
• Maximize business results by leveraging promotional events, product knowledge, and brand storytelling.
• Help drive new customer acquisition and strengthen loyalty through intentional clienteling and outreach.

Client Experience

• Ensure every client interaction reflects REEDS’ gold standard of service.
• Coach associates to elevate their client engagement and deliver memorable moments.
• Be an accessible leader on the floor—supporting, problem-solving, and celebrating wins.
• Utilize feedback to enhance service strategy and create a welcoming store atmosphere.

Team Development

• Assist in recruiting and onboarding top talent who align with REEDS' mission.
• Foster a positive, goal-oriented culture by providing mentorship and performance feedback.
• Encourage continuous learning through company trainings and on-the-job coaching.
• Support performance management processes, from recognition to development planning.

Operational Excellence

• Oversee daily store operations to ensure consistency, compliance, and efficiency.
• Maintain a clean, organized, and functional back-of-house environment.
• Proactively identify and implement opportunities for improvement.
• Support inventory control, loss prevention, and adherence to all company policies.

Join a legacy of excellence. Grow with a brand that invests in your future.
If you are passionate about luxury retail, client connection, and leading with purpose, we would love to hear from you.

Requirements

The ideal candidate is passionate about jewelry, gemology, and timepieces, and can confidently guide customers to their perfect piece. You are trustworthy, a natural go-to person, a positive influence on your team, and you're ready for more responsibility in operational policies and procedures.

Required Qualifications

High School Diploma/Equivalent

Must have proven written and verbal communication skills

Demonstrated teamwork abilities

Proven Retail/Customer Service experience, at least 1 year

Comfortable utilizing technology such as iPads/tablets, Smartphones or computers

Ability to stand for prolonged periods of time and lift up to 30 lbs.

Preferred Qualifications

• Previous coursework or certification from the Gemological Institute of America (GIA).
• Management experience
• Bilingual is a plus!

Benefits

Our sales team earns an hourly base pay rate and monthly commission.

REEDS Jewelers offers a comprehensive compensation program that includes health/dental/life/LTD insurance, 401k, merchandise discounts, career growth and a drug free workplace.

REEDS Jewelers is an Equal Opportunity Employer. We value the diversity of our team, and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. REEDS provides a smoke and drug-free environment.

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