Job Description

Do you have a passion for the indoor industry and enjoy working with a creative, collaborative team? If so, this could be the perfect opportunity for you!

POSITION SUMMARY:  

 

The Content & Marketing Coordinator for Kelty & Exxel Outdoors is responsible for working closely with the Exxel Outdoors Marketing Manager and other cross-functional teams. Duties for this role include content creation and deployment, deliberate planning and goal setting for social channels and email marketing, growing our brand awareness and reputation online, and cultivating brand partnerships and positive consumer experiences with our brand. Additional duties include event planning and logistics, workbook, packaging, and print collateral timelines to execution.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

 

• Participates in overall brand direction and development, and execution of the annual marketing plan and creative calendar, while under guidance from the Exxel Outdoors Marketing Manager.
• Ensures consistent brand image of Exxel Outdoor brands through all content.
• Organizes, manages timelines, and executes content for social media and email marketing.
• Continually reviews and analyzes actions to drive a positive ROI.

 

Web and social media

• Works in close collaboration with Marketing and Web team to drive digital outreach.
  1. Creates content briefs and implements social media activities with a focus on growing brand awareness, engagement, and conversations.
  2. With guidance from Marketing Manager, develops and schedules emails, homepage promotion, product launches, site updates, and promotions, etc.
  3. Builds formula and track success.

Content Management

 

• Assists the Graphic Designer in content organization including catalog(s), packaging, email marketing, digital and social media content.
• Manages and assists in photo and video shoot direction for both product and lifestyle content needs. 
• Gathers and organizes product information and specs from product development team to launch new product.

 

Public Relations and Ambassador Support

• Evaluates and executes all requests for product submissions, donations, ambassador sponsorships and athlete proposals; coordinate delivery of product to selected parties.
• Maintains written and verbal communication with sponsorship prospects in a timely manner.

Tradeshow & Event Coordination

 

• Participates in events, tradeshow merchandising, and logistics planning.
• Assists in establishing and managing booth events.
• Evaluates and handles all requests for product donations, product sponsorship, coordinate delivery of product to selected parties.
• Assists in the execution of all marketing events and sales campaigns.
• Provides support and for Sales Meeting preparation.

 

Additional Responsibilities

• Supports the eCommerce platform by facilitating creation and delivery of all necessary content and collateral to support our website and marketplace properties.
• Supports the Pro Purchase Program, in coordination with our eCommerce team.
• Performs other related duties as required and assigned.

 

QUALIFICATIONS/SKILLS

• Bachelor’s degree in marketing or related field.
• 2-3 years of marketing, social-media, email marketing, or related experience in the consumer product industry.
• Excellent project management skills.
• Strong conceptual, analytical thinker and creative problem-solver.
• Ability and desire to work for team-driven organization in a diverse environment.
• Excellent written and verbal interpersonal and communication skills.
• Strong organizational and project management skills and ability to multitask effortlessly.
• Works well under pressure managing multiple deadlines.
• Excellent computer skills (Word, Excel, and Power Point); alternate skills (Adobe Creative Suite, including Illustrator, Photoshop and InDesign) are a plus.
• Must be team, customer, and brand-focused, responsive in all ways, and has a high level of energy and passion for Exxel Outdoors brands, including Kelty product and positioning.
• Demonstrated drive and confidence.
• Passion for the outdoor lifestyle including camping, backpacking and hiking is required. Experience and understanding of Kelty’s products is a plus. 

 

WORK ENVIRONMENT

 

A collaborative, open space work environment located on the second floor of the 40,000 sq. foot facility located in Broomfield, Colorado. Team members share a common desk area. There are approximately 125 employees in the 40,000 sq. ft Broomfield corporate facility which houses a workout facility, multiple quiet telephone booths and a large employee breakroom for the employee’s use.

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee frequently is required to stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

 

OTHER DUTIES AS ASSIGNED

This job description is an overview of the scope of responsibilities for this job and is not intended to be an inclusive list of job tasks and expectations. With the evolution of Exxel Outdoors, LLC, the responsibilities of this position may change. The job must be prepared to accept new responsibilities and transfer others. 

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

 

Exxel Outdoors offers 3 Medical Plans, Dental, Vision, Life Insurance, programs for additional life insurance for self, spouse and family, critical illness, short-term disability, and pet Insurance. Additionally, we offer an open work environment with a workout facility for employee use, telephone booths for privacy, and an expansive employee breakroom with an awesome view of the Flatirons. All employees receive 60% off MRSP on all our company websites, in addition to discount programs from many outdoor industry companies through Pro-Deals. Each year every employee receives a $200 allowance to buy any company product, plus you still can get the discount on any items purchased. In our corporate office, employees can bring dogs to work 2 days a week, and after 90 days have option for one work from home day, 4 10-hour days, or 9 9-hour days dependent on role in the organization. Exxel offers a minimum of 80.0 hours vacation, and 7 days sick to all Full-time employees, prorated for Part-time employees, and when during the year an employee begins with the company. We offer a 401k program through Fidelity, and the company matches 50 cents on the dollar for the first 4%. Exxel invests in their employees by offering this benefit selection to all employees in our Colorado market!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Salary range for the Content & Marketing Coordinator position is $60,000-$65,000 annually based on education and prior experience. 

Job Tags

Full time, Temporary work, Part time, Zero hours contract, Work at office, 2 days per week,

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